What does marketing have to do with customer success?

Posted by Gal Biran on May 17, 2019 7:30:00 PM

Why should my Customer Success (CS) team think marketing?” is a question I often hear from CS leaders. My short answer is that CS must evolve with the customer experience, and the experience is more digital and personal than ever before. Marketing wrote the book on digital and personalized engagement, so “thinking marketing” in CS is an easy win for higher engagement. But there’s a much deeper rationale I’d like to share.

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Tags: customer marketing,, advocacy automation, customer success, customer engagement, customer growth, customer journey, customer lifecycle marketing, omnichannel marketing

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