Turn Your B2B Community & Product Users into Advocates in 4 Easy Steps

Posted by Gal Biran on Sep 5, 2018 2:35:24 PM

Many companies I meet share the same problem – the customer contact in the CRM doesn’t represent the actual product user(s). The account contacts are normally the primary buyers or decision-makers, but not the daily users or all the product users. These companies may have thousands of registered users in the support community or a designated social group, yet those aren’t related to a customer account. As an example - for a CRM vendor the primary contact may be an IT person, and the decision maker may be VP Sales, however, the users are sales team, sales ops, system administrators, etc.

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Tags: customer advocacy, advocacy automation, voice of the customer, customer marketing,, references, referral marketing, advocate marketing

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